Rayban Sunglasses Launched in the 1930's
Rayban Sunglasses have been a huge worldwide hit ever since. The brand was founded by an optical company called Bausch & Lomb have been located in the Usa. These were asked by a respected pilot to try and have glasses that would protect their eyes from the severely harmful rays that the sun produces. They spent time researching the project and after many dedicated hours they came up with a set of sunglasses they labelled Ray-Ban's because they blocked harmful Ultra violet rays from the wearer. The glasses were perfect and almost immediately the entire U.S Air Force were given pairs of these to make use of on flying missions.
Within years Bausch and Lomb sensed that there is an industry inside the optical and fashion sectors for their eyewear. They established a retail distribution network and employed marketing professionals who used images of pilots wearing many which was a fantastically alluring image and one that was instantly successful. Through the years to come the brand grew even larger and created new and larger collections of eyewear including Ray Ban Aviators and Ray-Ban Wayfarers that have gone on to become world famous designs of shades.
The company has continued to develop as well as in the past few years was bought through the Italian Fashion House specialist Luxotica for more than One Billion Dollars. In order to maximise the return of investment they've created a constantly increasing retail network and made sure they are stocked out of all leading stores, opticians and department stores. They have also increased the number of their glasses to incorporate more modern and contemporary styles.